Indian Discussion Forum

Hey frds,

A much talked about news of the month... Bajaj Allianz is really back in the industry these days with their Child Plan n i feel they are back with a Bang!!

They really grabbed everyone's attention with its latest advertising innovation on child insurance plans, called 'Groovy kids'... during the India-Australia ODI match played in Hyderabad on November 5, 2009.

This father-son duo took the campaign's central idea into the field and broke away from the clutter through an activity within the match, as opposed to a usual commercial break.

This can be stated as a turning point in the field of promotion/marketing... though many of them criticized the effort for various reason... i thought this was a nice initiative!!

This seems insurance industry is putting its foot forwards to reach out people on a personal level

wat say frds...do share ur view ppl

Cheers!!